Coco Martin marks 10 years with Mang Inasal, headlines Ihaw Fest

FOR the past decade, Coco Martin and Mang Inasal have shared more than a partnership. Both have grown into enduring Filipino favorites, winning the hearts of audiences and customers while staying true to the public who have supported them through the years. This October, Mang Inasal celebrates its 10-year partnership with Martin, one of the country’s most well-loved actors, as he headlined the Mang Inasal Ihaw Fest at Ayala Malls Feliz, on Oct.

25, 2026. Alongside Maris Racal, Shuvee Entrata and Fyang Smith, with Dimples Romana as host, the milestone highlighted a partnership built on a shared connection with Filipinos. Martin earned recognition for portraying characters in independent films whose struggles, dreams and triumphs reflected the lives of ordinary Filipinos through the long-running action series “FPJ’s Ang Probinsyano” and “Batang Quiapo.” Get the latest news delivered to your inbox Sign up for The Manila Times newsletters By signing up with an email address, I acknowledge that I have read and agree to the Terms of Service and Privacy Policy .

PARTNERS FOR A DECADE Mang Inasal celebrates its 10-year partnership with Coco Martin this October, as he headlines the Ihaw Fest at Ayala Malls Feliz, on Oct. 25, 2026. MANG INASAL IMAGE Through these roles, the actor has maintained a strong connection with viewers.

Mang Inasal has built a similar connection with Filipinos through food. What began as a grilled chicken restaurant in Iloilo has grown into one of the country’s most recognizable quick-service restaurant brands. Their journeys have taken aligned and complementary paths as Martin and Mang Inasal share an enduring appeal rooted in authenticity, familiarity and a strong connection with Filipino communities.

“For the past 10 years, Coco Martin has been an important part of the Mang Inasal story. What makes our partnership special is the genuine connection we both share with Filipinos. As Coco continues to inspire audiences through his work, Mang Inasal remains committed to bringing — through Ihaw-Sarap food and Unli-Saya dining experience — meaningful moments of togetherness to Filipino families,” said Mang Inasal President Mike Castro.

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