Apple unveils the long-rumored MacBook Pro with an OLED touchscreen

In a sharp reversal of a long-held company ethos, Apple announced a thinner, lighter MacBook Pro with a tandem OLED touchscreen today at its "Pro and Tell" event in Los Angeles. The new "MacBook Pro with PROLED XDR Display" runs on the M5 Pro and M5 Max chips , has a glowing Apple logo on its lid, and comes in 14- and 16-inch sizes starting at $2,899.

It's set for release on Friday, Nov. 6, and preorders are now live. The new MacBook Pro marks the biggest redesign to Apple's high-end laptop since 2021.

Credit: Apple “The new MacBook Pro with PROLED XDR Display is a monumental step forward for the Mac,” said Johny Srouji, Apple’s chief hardware officer. “PROLED XDR is the world’s best laptop display. ... And with the magic of Touch coming to MacBook Pro, combined with the game-changing performance of M5 Pro and M5 Max, we’ve created a whole new way for pros to interact with their content, taking their workflows to a completely new level." Mashable Light Speed You May Also Like Srouji added: "The new MacBook Pro is the result of the deep integration between Apple silicon, hardware, and software, and there’s simply nothing else like it.” Credit: Apple The announcement isn't a total surprise.

Apple insiders have been circulating rumors of an OLED touchscreen MacBook Pro since early 2023. But it's certainly a twist, given that prominent Apple executives have spent over a decade and a half dismissing the idea of a touch-enabled MacBook (including now-CEO John Ternus ). The touchscreen MacBook Pro caps off a busy few days of Apple announcements .

Earlier this week, the company unveiled an OLED iPad Mini , a 14-inch MacBook Pro with the M6 chip , an M6-powered iMac , and updates to the Apple Creator Studio suite. This is a developing story...