Goodwin Advises Undercover Snacks on Majority Investment by Mondelēz International

The Private Equity M&A team advised Undercover Snacks (“Undercover”) on a majority investment in Undercover by Mondelēz International (NASDAQ: MDLZ), one of the world's largest snacking companies. The investment marks a new stage of growth for Undercover, positioning the company to capitalize on growing consumer demand for delicious, better-for-you snacks and permissible indulgence.

The company will continue to operate as a standalone business led by its existing management team while gaining access to Mondelēz's extensive capabilities, resources, and expertise to accelerate innovation, distribution, and long-term growth. Undercover Snacks is an innovative, better-for-you snack company creating delicious treats with “healthy ingredients in disguise”.

Its signature chocolate and frosted quinoa crisps combine irresistible taste and crunch with simple, high-quality ingredients. All Undercover products are non-GMO, certified gluten-free, and produced at the company's dedicated peanut-free, tree nut-free facility in East Hanover, New Jersey.

Undercover is committed to sustainable sourcing, uses Rainforest Alliance-certified cocoa, and manufactures in a facility powered by solar energy. The Goodwin team was led by Ilan Nissan , Jonathan R. Scott , Jack Kelly , Hayden Kursh , Aylar Banafshe , Hallie Hoffmann , Eric Willenbacher , Garrett Gaughan , Steve Argentieri , Jacqueline Klosek , Christina Lewis , Brendan Lally-McGurl , Andy Barton , Mandy Russo , Javier González Rivera , Paul Jin , Ortal Ben Aharon , Emily Josef , and Tripat Sandhu .

For more information on the deal, please read the press release .