Apple teases ‘Pro and Tell’ event on October 28

When you purchase through links in our articles, we may earn a small commission. This doesn't affect our editorial independence . Senior Editor, Macworld News Oct 19, 2026 Apple on Monday has announced that it is holding an event dubbed “Pro and Tell” in Los Angeles on October 28.

The event is expected to spotlight the debut of the rumored touchscreen MacBook Pro, Apple’s first-ever Mac to feature touch input. Apple VP Greg Joswiak teased the event in an animated post, while invited members of the press, including YouTuber Marques Brownle e, posted images of the invitation to the event, which will be at 10 a.m Pacific on Wednesday of next week.

Of note, this is being billed as another “Apple Experience,” which likely means a series of press releases will land on Apple.com along with a video or two, but won’t include a full keynote. Since October 28 is a Wednesday, it’s possible that Apple launches several days of new products leading up to the annnouncement of the touchscreen MacBook as it did with the MacBook Neo launch in March .

The touchscreen MacBook Pro has been reported to feature a tandem OLED display, a new design, and M5 Pro and M5 Max chips. It’s also possible that the prices for the new laptops will be priced even higher than the current non-touchscreen M5 Pro and M5 Max MacBook Pro. According to reports, Apple is also going to reveal a refreshed M6 MacBook Pro that will replace but have the same non-touchscreen design as the current M5 MacBook Pro , as well as the M6 iMac , which replaces the M4 model .

Also inclued witht he announcements could be an update to the iPad mini .